There is a huge amount of noise from people and companies trying to sell you their products or services. Quite simply, if you aren’t being seen by the right people then your product or services aren’t going to sell. Your brand needs to be put out there regularly enough for it to be recognised in the relevant marketplace. One of the best ways of doing this is through targeted direct marketing campaigns. Postal, telephone or email campaigns are great options – as long as you’re marketing to the right people/companies. Direct marketing is a great way of getting your brand in front of an audience who want to buy what you’re selling.
1. Target the right audience
Targeting is the most important part of your targeted marketing campaign. If your product is a Zimmer Frame and you are sending emails to 20-year-olds, then something is going wrong! Direct marketing isn’t a one size fits all scenario. It’s a carefully constructed message to a particular selection of people, about a problem that you can solve. This means that you need to know your consumers inside and out before you can begin building your strategy. Bad targeting is just one of the reasons why sourcing a targeted marketing list is essential for your campaign. It’s important to ensure that you are contacting the right people in order to gain positive brand awareness in the marketplace.
2. Use the right platform
There are many platforms you can use to reach your target audience. But, you need to know which platforms are the most relevant to your target demographic and develop your campaign accordingly.
Email: Email marketing is dead? Absolutely not. According to Statista, 281 billion emails are sent and received each day. This figure is set to continuously rise within the next couple of years. With the continued rise of mobile, emails are more visible than ever. If done correctly, email marketing can be one of the most cost-effective marketing channels to use. Its easy to measure the effectiveness of your campaigns and test new ideas to improve.
Postal: Direct mail campaigns have long proved to be one of the most engaging types of direct marketing out there. Highly personal and tactile a direct mail piece can communicate your message far easier and in a more endearing manner than an easily ignored email or sometimes intrusive phone call. This type of direct marketing work best with high quality targeted mailing list. Sending mail to a less targeted list means it is more likely to be received by someone who is not interested and considers it to be junk mail.
Telemarketing: Telemarketing is still one of the most powerful direct marketing methods for many businesses. It allows brands to speak directly to potential customers and develop genuine human connections. However, your telemarketing campaigns can only be as good as the data used to fuel them. You need to make sure that the person you are discussing your product or service to are interested in your product and is the correct decision maker otherwise, your message may fall on deaf ears.
3. Speak to the professionals
This is where ZK Marketing comes in. We will make sure that we source the right marketing lists for you. No matter what campaign you are doing, whether its via email, mail or telemarketing we will enable your brand to hit the right target market, the correct decision makers and ultimately gain traction for your brand.