By Country England, Scotland, Wales, Northern Ireland – UK. Most of the EU and developing countries. We can also search by continent or geo abbreviation like APAC, EMEA, LATAM and many more. Region We can search by region e.g. North West (NW), South East (SE) across the UK. Postcode Postcode area such as M or LS. Postcode district such as M14 and LS1. Radius or drivetime from location (M4 corridor etc). The most effective method for knowing where the highest percentage of potential clients operate is via Google Analytics. Does geography have a strong influence on your conversion rate? Is local an important consideration for your clients? If so use radius to define the boundary.