Who are senior decision makers/directors? These are the most senior contacts within the organisation, titles include managing director (MD), chief executive officer (CEO), owner, founder & general manager. Using this as the key filter selection is great for marketing campaigns targeting SME’s. Who are departmental decision makers? These are the individuals positioned to make the key decisions within their department, HR for instance. This can be further refined by positions within the department – Head of HR, HR manager, HR executive etc. Influencing all levels within a department can be an effective way to elevate your brand.