We always recommend running a trial campaign by targeting a percentage of your total audience. 20% of 10,000 records would be considered a good starting point. This way you can test how well your campaign is received before committing to a complete campaign roll-out.
For a brand launch you’ll be looking to influence as many contacts within your target audience as possible, especially senior decision makers and key influencers. This means the volume of your data will range in size, but the quality of the records will be high to ensure you reach as many influential people as possible. Sales uplift We can calculate how much data is required based on your expected or required response rate so that you get the best ROI. No guess work.