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Business owners are always naturally on the lookout for a good deal. Bigger, better – and usually cheaper. The fact that we’ve been inundated with calls from people looking for a way to redeem their data faux pas is testament to this. They hoped for bigger and better datasets at a lower price, and it’s […]

Two years after its implementation, GDPR has continued to pave the way for protecting personal information in a data-frenzied world. With a focus on personal data, the 6 key principles that underpin GDPR regulations concentrate on upholding the rights of individuals. In doing so, many non-compliant marketing efforts have fallen by the wayside and allowed room for […]

First and foremost, we hope all of our clients, suppliers, competitors and friends across the industry are keeping well. Stay safe in these tough times and remember to keep in touch – we’re always up for having a chat! We have excellent contingency plans and expect to remain open for business at full capacity throughout […]

I’ve been pondering as of late…. “What about?” I hear you cry; well let me tell you…. I was recently engaged in an online debate which was infuriatingly time wasting (1-0 to the internet trolls!) The person wasting my time was claiming to be an”expert”….And looking at his website, to all intents and purposes he […]

As marketers, you know how crucial it is to gather the right data lists for your email marketing campaigns. There could be any number of reasons why you might choose to purchase a B2B email marketing list and broadcast out to it as part of your overall marketing strategy. It could be that you are a new […]

There is a huge amount of noise from people and companies trying to sell you their products or services. Quite simply, if you aren’t being seen by the right people then your product or services aren’t going to sell. Your brand needs to be put out there regularly enough for it to be recognised in […]

You want to grow your sales, but marketing to existing customers is like preaching to the choir. You want to market to NEW prospects, win NEW business, and start bringing in NEW referrals based on your excellent service that shows your sales figures start to look exciting rather than repetitive. But how do you find […]

Much of a list brokers best work doesn’t come from recommending run of the mill lists, with a named senior contact; it involves lengthy research into premium data lists which have further insight into some function with the business. In this case, we are talking about fleet data. ZK Marketing have helped many companies to source high […]

If you’re new to sourcing marketing data, it can seem like a pretty daunting task. You have probably googled marketing lists or something similar and are faced with millions of results and pages of adverts. So, where do you start? Who should you contact and what should you ask for? We’ve put together a check list […]

When purchasing business data establishing your target market is critical to the success of any marketing campaign. Having identified the industry sectors that you want to contact, you’ll then need to consider some additional features of the businesses within these select categories: Size of company (number of employees) Type of decision maker contact   How to select […]