Your customer and prospect databases are arguably the most valuable asset the business owns. Consistent, relevant and timely communication with your customers and prospects is key to improving your sales. However, if your database isn’t up-to-date, it is worthless. Every day that your sales and marketing team use the data, you are throwing away money. You also run the risk of failing compliance with GDPR and data regulation which could lead to hefty fines.
Protect your assets
Business data cleansing enables you to keep in contact with your customers, re-ignite lapsed relationships, up-sell, cross-sell and can even help you find new customers by profiling your existing data and identifying matching prospects. It will fill in all the gaps within your business database and vastly improve the usage of your CRM.
Free data audit
This easy to digest report summarises the state of your database with key information such as:
Incorrect telephone numbers
Telephone numbers on TPS/CTPS register
Duplicate records, gone-away records, deceased records
New contacts available
Enhancements available such as telephone numbers, email addresses, postal addresses