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that
trust us
Brands
Zara Salm
Founder
Founder
Karina Thomas
Kseniia Usher
Head of SMM
We are a boutique marketing agency focused on scaling brands. Unlike other agencies, we deliver big results fast. We work in the style of an in-house team - fully involved, hands-on, and transparent, so our clients never have to wonder what’s happening. We always stay ahead - instead of following trends, we build them. Our clients become trendsetters.
ZK founders are both ex-Amazon marketing professionals with extensive experience in premium hospitality and e-commerce. We combine a strong corporate background with refined aesthetic vision, and a deep understanding of how to build big brands fast - across product and service industries.
ZK founders are both ex-Amazon marketing professionals with extensive experience in premium hospitality and e-commerce. We combine a strong corporate background with refined aesthetic vision, and a deep understanding of how to build big brands fast - across product and service industries.
Us
about
Together with our in-house team across branding, social media, design, advertising and content.
We are a boutique marketing agency focused on scaling brands. Unlike other agencies, we deliver big results fast. We work in the style of an in-house team - fully involved, hands-on, and transparent, so our clients never have to wonder what’s happening. We always stay ahead - instead of following trends, we build them. Our clients become trendsetters.
ZK founders are both ex-Amazon marketing professionals with extensive experience in premium hospitality and e-commerce. We combine a strong corporate background with refined aesthetic vision, and a deep understanding of how to build big brands fast - across product and service industries.
ZK founders are both ex-Amazon marketing professionals with extensive experience in premium hospitality and e-commerce. We combine a strong corporate background with refined aesthetic vision, and a deep understanding of how to build big brands fast - across product and service industries.
Us
about
Together with our in-house team across branding, social media, design, advertising and content.
WE LOVE taking on BRANDS THAT SAY
Featured CASES
PROCESS
Our
TESTIMONIALS
PROCESS
Our
We get to know your brand, align on goals, and gather insights so we can think like your team and deliver results from the first iteration.
Briefing & Introductory Call
01
We formalize the partnership - outlining scope, responsibilities, and expected outcomes clearly on both sides.
Signing Documents
02
We start with a full brand analysis, define growth hypotheses, and build a positioning that sets you apart from competitors.
Strategy Creation
03
Campaign setups, experiments, analysis, reporting, and continuous optimization - all handled with precision and transparency.
Execution Launch
04
Let’s make it happen
Ready to scale?
only with
at a time to keep Things Personal and results-driven.
a Few Brands
We intentionally work
love working
We
with
Brands who say Things Like :
“We’ve built the product… now we need people to see it”
“We are spending more than ever, doing it all - social, influencers, ads, Google, but getting less in return”
“Our ads used to work… now we’re just burning money”
“We’ve outgrown our current marketing setup and don’t know what’s next”
“We’ve tried multiple agencies - now we are skeptical”
“We’re growing, but it feels like we’ve hit a ceiling”
FAQs
We focus on scaling and you see it right away in everything we do. We don’t hide behind numbers or fancy terms. You will always know what’s happening, why, and where every dollar goes. If something is not working, we’ll say it straight and fix it fast. Our clients trust us because we keep things honest, simple, and clear.
You’ll start seeing traction within the first month - and, on average, our clients achieve 4-6x ROAS and up to 5x growth within 90 days.
We partner with growth-oriented brands in hospitality, luxury retail, e-commerce, and service industries.
We set KPIs together at the start of our work. Then we create a custom, easy-to-read dashboard where you can see real-time results across Instagram, Google Ads, your website, and more. You can access it anytime. Each month we go over insights with you on a call, and on a set cadence we track every KPI to make sure growth stays on target.
We keep things official, but we also get close. Most of our clients become long-term partners (and friends!). 95% of our clients come from a recommendation, and that says everything about how we work. We’re not the kind of team that checks in once a week and disappears. We stay connected, respond fast, and you get full access to us from day one.
We guarantee that we do everything until we get the results. We overdeliver, always. We also offer the first 3 months as a probation period before any long-term commitment, so you can see our work, track the numbers, and feel confident before scaling together.
We’re based in the U.S., with core operations in New York and Los Angeles, and team members across Europe - Germany, Czech Republic, and Rome. Our global setup lets us work across time zones, provide near 24-hour support, and bring diverse market experience to every project.
We intentionally work with only a few brands at a time to keep things personal and results-driven. While we have a team of specialists - from graphic designers to top-tier brand experts - the founders stay fully involved in every part of the process. We know the tools, understand the trends, and make sure every piece is executed to our standards.
Every post, ad, and report reflects our high standard. We don’t publish average work - if it doesn’t meet our benchmark for excellence, it doesn’t go live. High quality is the baseline for us.
Yes, we use AI to make operations smarter and faster: in reporting, ads, and data analysis. We constantly track AI trends to stay ahead of the industry. But when it comes to copywriting, storytelling, ideas and creative direction - we’re proud to keep it 100% human.
MARKETING CONSULTING
We audit your brand and digital channels, identify strengths and gaps, and outline an actionable plan for scale and growth. Our consulting focuses on practical, strategic recommendations that optimize your marketing and support long-term performance.
CONTENT CREATION
Great content goes beyond aesthetics. It defines how your brand is experienced. We create a distinct visual language and narrative for your brand, then produce content that expresses it with purpose and intention. We’re aware of trends, but they’re never our foundation. Our focus is on storytelling that belongs only to you - unique, recognizable, and trend-setting.
DIGITAL STRATEGY
Digital strategy defines how your brand is perceived online. We study your product, market, audience, and positioning to build a strategic identity that places your brand in a distinct world - the emotions, visuals, and experiences you want your audience to associate with you. We then translate this concept into a unified direction across social media, ads, content, and your website.
BRANDING
Branding is more than visuals - it’s the strategy behind how your audience experiences your business. We define your positioning, voice, and identity, then translate it into a unified visual and communication system.
WEB DESIGN
Your website is the foundation of your digital presence, and we design it with both aesthetics and performance in mind. We build clean interfaces, intuitive user flows, and conversion-optimized layouts that make it easy for visitors to understand your brand and take the next step.
UGC AND INFLUENCER MARKETING
We carefully select creators who reflect your brand’s aesthetic and values, producing high-quality UGC and influencer content that feels natural and is built to convert.We manage the full process end-to-end - from sourcing and negotiation to creative direction, usage rights, and performance tracking.
GOOGLE
Google is where customers look for solutions, and we ensure your brand is the one they find. We use the full power of Google and build campaigns across the full ecosystem - Search and Display Ads, Performance Max, Maps. We use data, testing, and daily adjustments to capture high-intent traffic and turn it into conversions.
META ADS
Meta ads are one of the most effective ways to scale a brand when they’re built on data, experimentation, strong creative, and continuous optimization. We create a full-funnel structure tailored to your business, from awareness to conversion, and refine it daily using analytics, platform insights, and performance trends.
SMM
Social media is your digital business card - it is the place for people to understand who you are, what you offer, and why it matters. It’s where awareness, trust, and conversion begin. We build a strategy tailored to your brand: positioning, storytelling, and content that both looks elevated and has high performance. We use platform insights, audience behavior, and continuous testing to create social channels that grow, convert, and stay aligned with your business goals.
Storytelling through a brand has been my passion for as long as I can remember. At 15, I was fascinated by how brands made themselves unforgettable — Elizabeth Arden’s iconic red door or Tommy Hilfiger’s bold billboard declaring him the greatest American designer. Over the past decade in marketing, I’ve watched the landscape evolve, but what’s remained constant is my belief in the power of authenticity. For me, it’s about building genuine connections between a brand and its audience. Every campaign we take on is personal — we pour our hearts into the work because we care deeply about helping brands tell their stories in a way that truly resonates.
Founder
Zara Salm
Founder
Karina Thomas
I’m passionate about growth — real, measurable, game-changing growth. Nothing excites me more than diving into a business, uncovering its potential, and creating strategies that deliver results. Too often, I’ve seen owners held back — either drowning in marketing confusion or relying on agencies that overpromise and underdeliver. That’s not how we work. Throughout my career, I’ve scaled startups, driven growth for e-commerce giants like Amazon, and helped luxury brands like The Ritz Carlton rebrand and revitalized. Every business I work with becomes personal to me. I dig deep into the data, immerse myself in the challenges, and treat every win as if it were my own. For me, it’s not just about campaigns or quick fixes — it's about creating growth that lasts and building businesses that can’t be ignored.
Head of SMM
Kseniia Usher
Great marketing turns ideas into impact.
With five META certifications and hands-on experience across real estate, hospitality, luxury retail, and more, I bring both strategic thinking and platform fluency to the table. My approach to social media isn’t just about content — it’s about results. Whether it’s driving foot traffic, growing engaged audiences, or building brand recognition, I develop campaigns that deliver measurable outcomes. I stay ahead of platform trends and algorithm changes across Instagram, TikTok, Facebook, YouTube, Pinterest, and LinkedIn to make sure every move is intentional and every post earns its place. I’m passionate about helping brands stand out in a crowded digital space and I believe the best social strategies are the ones that blend creativity, data, and a deep understanding of what truly moves people.
Ready to Take
Your Brand
To The Next Level?
Tell us a few details, and we’ll reach out to discuss how we can support your growth.
Delta Hospitality Group (Europe)
About:
60+ luxury hotels & apartments across Paris, London, Milan, and Prague.
Client’s Request:
Reposition the brand to a premium level, unify digital presence, and increase occupancy and profit across the full property portfolio.
Our Scope:
- Full rebrand: logo, typography, color system, and brand guidelines
- Website redesign and new visual direction (photography, listings, and digital touchpoints)
- Optimization of Booking, Expedia, and Airbnb profiles
- Google ecosystem management: Maps, Search, and Ads setup.
Results:
+211% occupancy growth
+30% price increase post-rebrand
+$1M+ in profit delivered
Stronger brand perception and higher direct booking rates
+30% price increase post-rebrand
+$1M+ in profit delivered
Stronger brand perception and higher direct booking rates
Restaurant Hearts and Flame (Los Angeles, USA)
About:
Contemporary Italian restaurant in downtown Los Angeles known for high-quality cuisine but limited visibility due to a non-walkable location.
Client’s Request:
Reposition the brand to a premium level, unify all digital touchpoints, and increase reservations and revenue through online channels while increasing to a 5-day operation schedule (instead of 3).
Our Scope:
- Reservations-first website redesign with new photography and elevated visual tone
- Google and Meta advertising setup and management
- Google Maps and local SEO optimization
- Influencer and media partnerships
- Website-integrated CRM for retention and targeted outreach
Results:
+110% revenue growth in four months (from $70K to $150K per month)
+40% YoY increase in customer flow
Operating hours expanded to five days per week while maintaining high volume
OpenTable award and extensive local publicity with notable celebrity visits
Stronger brand perception and sustained direct-booking momentum through unified digital presence
+40% YoY increase in customer flow
Operating hours expanded to five days per week while maintaining high volume
OpenTable award and extensive local publicity with notable celebrity visits
Stronger brand perception and sustained direct-booking momentum through unified digital presence
Restaurant: Casey’s Irish Pub (Los Angeles, USA)
About:
Historic downtown Los Angeles pub known for its legacy and strong local following, reopening post-COVID after an extended closure.
Client’s Request:
Re-engage pre-COVID guests, rebuild local awareness, and position the venue as the go-to destination for sports events and community gatherings through digital and influencer-driven marketing.
Our Scope:
- Audience activation through authentic social media storytelling and UGC
- Meta and Google Ads setup for local reach and conversions
- Influencer collaborations and local guide features to boost awareness
- Event promotion and partnerships to sustain ongoing visibility
Results:
+10% MoM growth in returning guests
Record revenue on Saint Patrick’s Day 2025, with continued momentum afterward
Lakers watch party designation and multiple local press features
Revived brand perception and significant rise in walk-in traffic
Record revenue on Saint Patrick’s Day 2025, with continued momentum afterward
Lakers watch party designation and multiple local press features
Revived brand perception and significant rise in walk-in traffic
Nail Sunny (International Premium Beauty Salon)
About:
Global nail and beauty salon chain with flagship locations in Los Angeles, Glendale (USA), and Dubai (UAE), known for innovative design and high-end services.
Client’s Request:
Increase customer flow across all locations, boost online reservations through the website, and strengthen brand visibility through paid campaigns and influencer collaborations.
Our Scope:
- Google Ads setup for Los Angeles and Dubai
- Meta advertising with localized, high-performing creatives
- Unified content strategy and asset creation across regions
- Influencer collaborations to enhance reach and credibility
- Local listings optimization and touchpoint alignment for consistent visibility
Results:
+30% increase in customer flow
+40% uplift in bookings
Overall: Significant rise in foot traffic, cross-location visibility, and brand awareness
+40% uplift in bookings
Overall: Significant rise in foot traffic, cross-location visibility, and brand awareness
Charlotte Restaurant & Lounge (Seattle, USA)
About:
High-end restaurant and lounge in downtown Seattle led by a Michelin-awarded chef.
Client’s Request:
Launch the brand in a competitive market, create buzz prior to opening, and ensure immediate visibility across digital platforms to achieve full occupancy from day one.
Our Scope:
- Website design and development with integrated reservations
- Product photography
- OpenTable setup and synchronization
- Google Maps, Yelp, and other local channel integrations
- Social media launch and full account management
- Content creation, influencer partnerships, and UGC coordination
- Google Local Ads for visibility and conversion tracking
Results:
Fully booked for two weeks post-opening with waitlists for peak nights
80% average occupancy during the first two months
8:1 ROI from Google Ads campaigns
10+ viral videos within the first month, driving massive awareness
Extensive media coverage through curated influencer and press events
80% average occupancy during the first two months
8:1 ROI from Google Ads campaigns
10+ viral videos within the first month, driving massive awareness
Extensive media coverage through curated influencer and press events
LOTTE Hotel (Seattle, USA)
About:
The first Lotte Hotel on the U.S. West Coast- a luxury property entering a new market.
Client’s Request:
Develop a market-entry strategy, launch the hotel’s digital presence, and drive immediate bookings through paid and organic channels.
Our Scope:
- Adapted global website to the U.S. market and audience
- Social media launch with localized storytelling and content strategy
- OTA setup and optimization (Booking, Expedia, Google Hotels)
- Full-scale brand photography and video production
- Influencer partnerships with top-tier West Coast creators
- Google and Meta ad campaigns with high-budget management and optimization
Results:
+30% above projected occupancy within the first 3 months
8 top West Coast influencers (1M+ followers each) secured through unpaid partnerships
Ranked #1 hotel in Seattle on TripAdvisor within months of launch
10:1 ROI on Google Ads after taking over from the previous agency
8 top West Coast influencers (1M+ followers each) secured through unpaid partnerships
Ranked #1 hotel in Seattle on TripAdvisor within months of launch
10:1 ROI on Google Ads after taking over from the previous agency
City Loo
About:
Premium e-commerce brand for modern pet accessories, operating across the U.S. and Europe.
Client’s Request:
Take over from previous agencies, rebuild advertising structure, rebrand for social media, and increase conversions.
Our Scope:
- Full website rebranding for higher conversion rates
- Product photography
- Complete Instagram rebrand
- TikTok and TikTok Shop launch
- Google Marketplace + Search Ads setup
- Meta Ads
- UGC management
- Amazon Seller and Brand Store launch
- Amazon Ads
- Email Marketing setup.
Results:
+170% revenue growth month-over-month (from $3K to $270K total growth)
6:1 ROI on Meta and Google ads
UGC campaign under $1K produced 3 viral videos, generating over 10M organic reach and 500% sales increase.
Instagram community 7x growth
6:1 ROI on Meta and Google ads
UGC campaign under $1K produced 3 viral videos, generating over 10M organic reach and 500% sales increase.
Instagram community 7x growth
The Ritz-Carlton
Our Scope:
Social Media Management
Content creation
Event Marketing
Content creation
Event Marketing
*Other details cannot be shared due to NDA
Organic Burst
Our Scope:
UGC Management
Social Media Strategy
Social Media Strategy
*Other details cannot be shared due to NDA
NAHATÉ
Our Scope:
Marketing Strategy
Social Media Management
Meta Advertising
Social Media Management
Meta Advertising
*Other details cannot be shared due to NDA
La Mer
Our Scope:
Email Marketing
Website optimization
CRM & Retention Marketing
Website optimization
CRM & Retention Marketing
*Other details cannot be shared due to NDA
Jo Malone London
Our Scope:
Marketing Strategy
Event Marketing
Event Marketing
*Other details cannot be shared due to NDA